One of Amazon's customers is not an ex-customer after returning too many faulty items because they were damaged, faulty or not as described. He purchase 343 items and returned 37 of them, that's just over 10% of items. I wonder if he started at that rate, or got more fussy as time went on? I'm not sure 10% is high is it? I've returned 50% of items from one on-line store (1 out of 2), so I'm a much worse customer. Very odd, and cannot be good for the brand.
Meanwhile, in medialand, some French newspapers are asking readers to uninstall adblockers to let them carry on providing free on-line content by getting a bit of advertising cash. Seem reasonable to me, but maybe because I'm old-school and used to paying for news (albeit some years ago), younger readers who have never had to do that might feel aggrieved about all those pesky adverts. I don't notice them now, and put up with them but don't tell the advertisers. I have a feeling that adblockers are out of the bottle now and will be very difficult to put back in.
No comments:
Post a Comment