Two press conferences with two top athletes yesterday, two different stories, but both managed very carefully
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First, you had Maria Sharapova admitting to a drug doping violation 'I didn't realise it was banned'. Hmm, of course you didn't dearie, how could you know that from the email that said it was banned. Mind you, you get so much spam nowadays don't you?
There has been some largely positive, supporting commentary from within the sport, and although Nike have suspended their sponsorship, my guess is they will hang on to her.
The other involved Victoria Pendleton, announcing that she was going to ride in the Cheltenham festival. VP has secured a nice payday from a betting company, and they handle all the necessary PR and ensured that her mishaps (falls) leading up to the announcement were clearly not her fault thereby making sure the publicity will last a bit longer.
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