Independent Principality.

I'm a man of principle, or at least that's what I tell myself, as well as other's if they look like they will be suitably impressed.
I'm not, or course, but I am sometimes.  Does that make me the 'man of principle'?  As usual, it depends.  Like the people trying to avoid doing business with tax avoiding companies, they are doing it as a matter of principle whilst unknowingly paying other suppliers large amounts of money without knowing their tax affairs at all.  Choosing your supplier based on their tax avoidance strategy is an odd way of 'protesting', but the only one available really.  However, what you are actually doing is choosing a supplier based on the large amount of media attention given to the tax avoidance strategy, which skews your reasoning, and is quite a lazy way of picking your protests, surely a bit of personal research should take place first before you withdraw your purchasing power?  In principle, anyway.