Wednesday, 30 March 2016

Normalisation

There's a call for 'normal' looking blokes to model clothes.  I'm not sure we want this.
If I was looking for a pair of cargo trousers to do the gardening in, would I want to see an overly large fellow with his backside spilling out at the back?  Do I want to see a slighly overweight chap cycling down a  street with overflowing flesh advertising the latest must have Castelli gear?
Aspiration, thats what its all about.


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