Pricing strategies - a marketing man's dream, exemplified by Ryanair. They continually take it to new heights, often copied by others as much as they dare. ..which is why I never give them any of my money. Last year, I paid extra to fly with a rival airline (Monarch) to avoid Ryanair. I don't know how they manage to sleep at night offering a ridiculously low headline price, and then slapping countless additional charges on to pay for what I think of as standard items. Unless my memory is playing tricks on me, I remember they used to offer a discount if you booked on line, but now they charge extra for the privilege! The latest wheeze is to put an additional charge on for 'website costs'. What???! what about staffing costs? MDs salary? Office building, Company car costs? etc etc. Will they itemise every single overhead ? Even more reason to stay away from them.
Mind you, they seem to make money, so they're doing something right and my whinging is only putting a small dent in the profits!
It's Leveson report time at 13:30 today (in about an hour as I write this). The major debate is how to regulate the press - self regulated or some independent body backed by laws. I can't see how they will go for the 'legal' option without sacrificing freedom of speech, and if you suppress that you suppress all sorts of things you need to be able to report on. However, I have a great deal of sympathy for those that have had their private lives intruded upon...but this is balanced by those who have willingly colluded in having their own private lives intruded upon intentionally to gain some free publicity or free advertising. I cite the likes of Jordan etc. who would be nobodies without press attention. I guess we have so far relied on each newspaper's judgement on what should and shouldn't be published, and that decision process seems to have aimed too low.
Enough of this serious stuff - let's see what the main man has to say about it.
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