Tesco is planning to install face scanners at petrol stations that can them present you with personalised adverts. The technology is interesting, and I guess will have amusing results. It it's anything like the ads that I happen to have been investigating that appear within webpages, they will be wasting their time. ..and do they really think advertising works? I like to think it doesn't wash with me, but they probably do and I don't even realise it. I tend to dig my heels in if something is over-advertised or hyped up. The 'must have' item is a 'must reject' to me. Facebook used to appeal to me, but now everyone is on it I don't use it. Not that a supermarket sells Facebook of course.
Evidently the scanners guess sex and age, then show something relevant - so it's not really personalised down to a personal level at all, now that would be interesting.
Actually, I'd like to see some ads based on the person's mood and appearance - like aspirin if they have a pained, frowning look, or knee support if they're limping.
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