Wednesday, 14 June 2017

Softop Software

Back to one of my favourite topics, self driving cars  - the ultimate lazy mans driving machine.
It seems that Apple have 'finally admitted that are making autonomous vehicles'.  Actually, they didn't admit that, but that was the headline.  the head line should have read something like ' Apple are making software to go into autonomous vehicles, which makes much more sense for a technology company.  I can't see Apple, or even Google for that matter stepping into the car manufacturing market and being a success, so they have to concentrate on what they do well.
Interestingly, Apple seem (in my opinion) to have lost the plot with their consumer electronics lately, or maybe all their rivals have caught up which is probably more like reality.  They seem to be trying unsuccessfully to lead us into things like 'wearables' (a word that should never have been allowed to be created) just so they can sell something new.  I look forward to a range of automotive devices that have similarly bad names.  Their marketing department must be very proud.

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