Tighten Up.

'Austerity isn't working' is the rallying cry, or at least was, used by more left wing leaning politicians and man in the street unhappy with the George Osbourne had been dealing with the economy.  We now have a new chancellor of the exchequer, and it will be easy for him to distance himself from the past by simply stating 'no more austerity'.  Easy.  Except that the 'Austerity' label was simply that - a label, a convenient tag to attach to anything that would have been unpopular with the voters.  So all Phillip Hammond has to do if find a new catchy phrase to hang his policies on - something like 'anti-austerity package' that will bring over a few left wingers but there again it will upset the other side of the party.  So what to do?  Maybe steer clear of anything linked to the austerity word.  Watch this space.