Tuesday, 22 December 2015
Apple Racing
Formula 1 is leaving the BBC and moving to Channel 4, 3 years before the contract is up for renewal. The BBC have to save £150 million (I think), so the F1 contract was probably a good way of saving most of that. Mind you, I read that they spent 240 million on Premier league highlights, so it puts it into some sort of perspective. They have probably dropped F1 at the right time, if not a year late, so I cannot think anyone will be losing too much sleep about it. C4 have even promised not to screen ads during the race, so it will be interesting how that manage that - I reckon we will see much more on-screen advertising of some sort. No more bland shirts by the presenters, expect big logos, obligatory caps and flashy watches. I also suspect some big name brand will the a title sponsor much like the 'Barclays Premier League' or whatever it is nowadays.
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