"ITV have discovered that...." or "Sky News can reveal ...." or "The BBC has uncovered...".
What a load of balaoney. It's always 'revealing', 'uncovering', or some other adjective to describe something we should be shocked about. It's always bad news, never good, and if they simply reported the facts would probably be a non-story, so this technique is just get our attention or to drive it up the queue to make the headlines. You never have a "ITV can reveal..." story further down the schedule in the news, only the top story or two.
I reckon ITV are the worst because they have to keep the viewers switched on to maintain advertising revenue, but BBC are also guilty if they think they have an exclusive, or at least a different slant on an existing story.
There, rant over. Back to work.
No comments:
Post a Comment