Tuesday, 8 October 2013

Must do.

There seems to be more and more blog style articles in my favourite online reads - the BBC and Guardian.  This is probably down to cost and the need to fill space - although because a webpage has got almost unlimited space the fill space argument could well be wrong unless there is pressure to provide more diverse opinions and therefore attract a bigger audience.  In fact, now that I've written it down and thought about it, I've convinced myself that's why it is like it is.
It's not as if I'm a media expert, far from it (and in fact not an expert at anything) but because the media informs and drives opinions, one cannot escape being influenced be merely glancing at the headlines.
One thing that has become 'normal' nowadays are the 'related links' section at the bottom/side of the articles.  Amusingly, they are not often related at all, so must be selected in some cases by an algorithm using keyword searches.  Some online pages also add other 'must read' articles that are nothing to do with it, but might attract your attention.  These are most prominent with Yahoo news articles and I'm fed up of seeing the '10 things every gmail user MUST do' ..or similar when it's just trying to sell a bit of add-on software.  I wonder how many people really do believe they 'must do' those things.

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