'Re-purposing'. That's an interesting word - or is it a word? The hyphen is mine, well, not mine exactly, but I used it in the word because I thought it needed it. If it was missed out it might get a different emphasis on the 'rep' part and be just, well, silly.
It was used by the boss of Tesco to describe what they are doing with store space that needed to be used for something else and to be frank, sounded downright strange when he said it. I guess it's used at all the planning meetings. They might even have Re-purpose Meetings - that would be a good idea and be greeted by all concerned as good use of English. I can imagine that the re-language people would also like the concept as would the re-concept marketing department. It's just another of those stupid business words/phrases that although you know sounds and is absolutely terrible, you end up using it because it actually fits what you are trying to say.
Now, about that blue sky thinking seminar...
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